Shop vs Internet
I then started looking round various shops, just to see what was available within the budget.
I looked in home stores, supermarkets and department stores. Once you really begin thinking about the products available, it is amazing how much choice and variety there is, even just in Tesco’s! And really how cheaply you can pick up a electric hand whisk…or mini chopper, both around ten quid!
Without really meaning to, I avoided the internet completely…which for most shoppers, myself included, would be the starting point.
I wanted to see the product properly and be able to look at its moving parts, and how durable it was. This was more important to me than finding the cheapest price, or what other shoppers had to say about it.
Important to the in-shop buying experience was the packaging, the way the product was advertised on the box and it’s visual appeal.
The way that the shop had displayed the product was also important, was it crowded with other products round it? or standing alone on it’s own shelf. How the shop floor was set out and the space used also had an impact on the deciding/buying experience.
The physical shopping environment is very solitary. You often make a purchase based on your own judgement and thoughts at that time( perhaps with a little help from a persuasive shop assistant). Whereas, in my own experience, buying a product online is very much based on finding the best price, being able to search about for a good deal, and seeing what other consumers have said about the product, good and bad!
I felt that shopping online wasn’t going to benefit this project, I wanted to get started and have the product straight away, not wait for the post… and being able to have a proper look at the product was really important at this stage.